First step. Ideation. We needed a new product to diversify our product range. Our product range consisted of tomato sauces and ketchups and was mainly
I learnt alot from yesterday’s #moneytalk. Pamela from Blu Flamingo did a great job explaining the basics of digital marketing. This is what stood out
I have worked with large international companies and small ones. Large organisations give you exposure to mature systems and ways of working. However they are
We have introduced a new refreshing natural enkooge (tamarind) juice with many health benefits. Tamarind is said to be rich in vitamins, minerals, anti-inflammatory compounds,
Many small businesses struggle with growth. Usually they lack a structured way of pursuing growth opportunities. When I was doing my MBA several years ago
Takeoff – why most ideas die at inception!
Most plane crashes occurs at takeoff and landing. This is usually because the plane is slower and much closer to the ground. The pilot doesn’t have sufficient time to resolve any problems arising at this point in time.
Same thing happens with our ideas and goals.