A colleague conceived an idea to start a coffee plantation. He was very excited about the prospects. He had grand ambitions. This was three months ago. As of this morning he has not yet acquired the land or visited any coffee plantation. He is now beset by doubt from all corners. He is wondering if this project makes sense anymore. He keeps procrastinating. He is now endlessly reading and researching about coffee farming.

My friend has fallen prey to the law of diminishing intent. This law states that  the longer you wait to take action, the less likely you are to take action.  When you get clarity about something you better be wise to implement it immediately. Educated people are especially prone to the law of diminishing intent. We tend to over analyze things. We try to fit things into neat academic models and risk assessments. A less educated guy will simply follow his intuition and grab the opportunities before them.

So the next time you have a light bulb moment, act on it immediately.

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