Black Friday deals are being advertised everywhere. Supermarkets are flooded with eager spenders. Online shops are busy luring in people to spend.
Black Friday is strategically placed in November as we head towards the festive season. Around this time people are unwinding from the stress and hustle of the year and are quite excited to spend.
It takes a lot of self control not to get caught up in the hype of Black Friday. Being cheap is not a good enough reason to buy something. Purchases should be made based on their utility. No need to upgrade your smart TV if the one you have works well.
Of course if the expenditure has already been planned and budgeted for then finding the best deal possible is rational.
Even with the best intentions it is impossible to resist impulsive spending this season. You may enter the supermarket to buy cheap wine but you will come out with cheap soda, milk, pampers, makeup, etc.
Try to maintain a rational perspective as you are bombarded with relentless advertising. It is a sign of financial maturity.
Remember it is the rich and wealthy people who are going to make all the money in this period. It is the wealthy people who own the supermarkets. It is the business owners who are supplying all these cheap products to you.
The question is which side do you want to be on? Consumer or Owner?