Will this work?

Many businesses try and test out different tactics to gauge which works best. For instance different versions of a Facebook advert maybe shown to different audiences. The version with better engagement and reach will be chosen for replication. This is commonly known as A/B testing. Advances in technology have made it easier to rapidly test and deploy solutions in the marketplace.

Instead of argonising over which business idea or product will work, choose instead to try several options and see what works. There is no best business idea in the world. The best idea is the one which works. And you can’t know what will work without trying.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s