In 1979 two guys called Daniel Kahneman and Amos Tversky published a paper that described why people tend to overweight losses compared to gains when

In 1979 two guys called Daniel Kahneman and Amos Tversky published a paper that described why people tend to overweight losses compared to gains when
Human beings tend to behave in a way which maximizes pleasure and reduces pain, all within the constraints of a value system while balancing the present
Every new project or business you start goes through a predictable emotional cycle of change. First there is excitement and the hope of good things
I have been doing an experiment to improve my upper body strength. The experiment consists of doing a simple press up routine in the morning
I am sure you’ve heard about FOMO or the Fear of Missing Out. This fear of missing out drives people to follow the crowd. Everyone
To nudge is to coax or gently encourage (someone) to do something positive. Nagging on the other hand is constantly harassing someone to do something. Nagging is