Category: Behavior Change

Ohh, my friends, let me tell you a story from the heart of Uganda, where the sun shines bright and the laughter is always near.

In 1979 two guys called Daniel Kahneman and Amos Tversky published a paper that described why people tend to overweight losses compared to gains when

Human beings tend to behave in a way which maximizes pleasure and reduces pain, all within the constraints of a value system while balancing the present

Every new project or business you start goes through a predictable emotional cycle of change. First there is excitement and the hope of good things

I have been doing an experiment to improve my upper body strength. The experiment consists of doing a simple press up routine in the morning