Category: Behavior Change

In 1979 two guys called Daniel Kahneman and Amos Tversky published a paper that described why people tend to overweight losses compared to gains when

Human beings tend to behave in a way which maximizes pleasure and reduces pain, all within the constraints of a value system while balancing the present

Every new project or business you start goes through a predictable emotional cycle of change. First there is excitement and the hope of good things

I have been doing an experiment to improve my upper body strength. The experiment consists of doing a simple press up routine in the morning

To nudge is to coax or gently encourage (someone) to do something positive. Nagging on the other hand is constantly harassing someone to do something. Nagging is