There is a boda guy I use to run my errands around town. He was referred to me three years ago. Since then I have used him to buy groceries, pay school fees, courier documents, etc. I have referred him to several other people and he has proven reliable and trustworthy. We also use him in our manufacturing business to deliver orders, pick labels, buy inputs, etc.
This guy has never let me down. He has never cheated me. He always delivers things on time. He is smart and well spoken. He is a man of his word. We have given this boda guy a lot of money over the years because he is reliable and consistent. This guy is making money providing a basic service but consistently and with a great attitude.
It simply goes to show that honesty, integrity, consistency and reliability can take you very far in life.