The main objective is PRESERVATION OF CASH for survival. Here is a simple checklist to help you survive financially.


  1. Scrutinize closely your Balance Sheet
  • Reduce inventories (or stop accumulating inventories)
  • Only stock essentials materials for production of high margin goods/services
  • Analyse debtors and collect if possible
  • Revert to only cash sales during this period
  • Defer long term investments
  • Invest in short term safe securities
  • Negotiate with creditors/lenders to defer/relax payment terms
  • Liquidate some assets to stay afloat
  • Protect your bank balances

2. Rationalise your cash flows/Income Statement

  • Explore online delivery channels
  • Prioritise high margin products
  • Cut all unnecessary expenditures
  • Temporarily Reduce staff compliment
  • Un-subscribe from non-essential services


3. If you lose your job/income source

  • Time to pivot into new service lines
  • Acquire new skills and exploit new opportunities; every crisis has a silver lining;
  • Liquidate savings/assets if any
  • Downsize lifestyle and implement austerity measures
  • Renegotiate loans/obligations
  • Defer non-essential spending
  • Exploit your social capital
  • Seek bailout from friends/family
  • Prepare for the next crisis (learn to save, invest, build resilient business) Pray! Stay strong! Every dark cloud has a silver lining.

4. Investment opportunities during COVID

  • Essential services (food production, delivery, online services, medicare, pharmacies, etc.)
  • Fixed income securities (Tbills + bonds)
  • Cheap equities on NSE/USE
  • Cheap assets of failing businesses
  • Cheap qualified talent who have lost employment
  • Re-think your business strategy and come up with new service lines/products/ marketing/etc.

PS. Join us to tomorrow for a Zoom Workshop at 10.00hrs EAT to explore this in detail.

Zoom login details:

Meeting ID: 892 6322 6962
Password: 244192

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