By Eddie Mugulusi The Brutal Reality Behind Small Business Failure Every week, a new boutique, café, or mini-store closes in silence. Recently, I watched a
Tag: Marketing
The Bad Hair Day That Killed a Sale: A Lesson in Trust
by Eddie Mugulusi I walked into my usual salon the other day, a place I’ve trusted for over a year. The service is good, the
Builders vs. Spoilers: Is a Toxic Employee Sabotaging Your Business?
(Introduction – Hook)Imagine two employees. Employee A notices a major production bottleneck. Without being asked, she starts coming in at 5 a.m.—unpaid—to fix it. Operations smooth
The Dilution Trap: Why Taking Small Money Can Cost You Big
By Eddie Mugulusi We’ve all been there: a slow season, a quiet phone, and the pressure to pay the bills. When a client appears with
Referral Gravity: Why Referrals Pull Harder Than Any Algorithm
By Eddie Mugulusi Let’s be honest: Referrals run the service industry. Not your Instagram Reels. Not your TikTok videos. Not that fancy Facebook page you’ve been sweating
The Overhead Trap: How High Costs Are Killing Your Small Business
By Eddie Mugulusi I recently saw a young Nigerian filmmaker, three years my junior, showing off her brand-new car. My first thought? “What is she
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