By Eddie Mugulusi What Is the Ceiling Effect in Business? Let’s talk ceilings. Not the one above your head—but the one your business will eventually bump
Tag: digital marketing
The Longevity Advantage: How Staying Alive is the Ultimate Business Strategy
We often think business is a battle of wit, innovation, and marketing blitzes. But what if the real secret to success is much simpler? Let’s
The Curse of Easy Money: Why Too Much Cash Can Kill Your Small Business
By Eddie Mugulusi So here’s the story. A client of mine runs a nail parlor. Business was good. Nothing too crazy, but steady, loyal customers.
Political Muscle: Why Connections Can Make or Break Your Small Business in Uganda
By Eddie Mugulusi Meta Description Discover why political connections and influence matter for small businesses in Uganda. Learn from real-life experiences on how relationships can
The Premium Illusion: Why Most Small Businesses Fail at Serving the Rich
By Eddie Mugulusi Let’s talk about premium. Everywhere I look, I see small business owners trying to “go premium.” A boutique with imported clothes. A
When Small Owners Think Cheap, They Stay Small
By Eddie Mugulusi Somewhere along the way, people confused “small business” with “cheap business.” And honestly? It’s killing a lot of businesses before they even
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