By Eddie Mugulusi We’ve all been there: a slow season, a quiet phone, and the pressure to pay the bills. When a client appears with
Tag: Business
Referral Gravity: Why Referrals Pull Harder Than Any Algorithm
By Eddie Mugulusi Let’s be honest: Referrals run the service industry. Not your Instagram Reels. Not your TikTok videos. Not that fancy Facebook page you’ve been sweating
The Overhead Trap: How High Costs Are Killing Your Small Business
By Eddie Mugulusi I recently saw a young Nigerian filmmaker, three years my junior, showing off her brand-new car. My first thought? “What is she
The Kraal Rule: A Survival Guide for Small Town Businesses in Competitive Markets
Meta Description: Is your small town business struggling? Learn the “Kraal Rule” to understand why some markets, especially premium ones, can only support one top player.
The Ceiling Effect: When Your Small Business Runs Out of Room
By Eddie Mugulusi What Is the Ceiling Effect in Business? Let’s talk ceilings. Not the one above your head—but the one your business will eventually bump
The Curse of the “Adult Baby” Business
Here’s the pattern. A new entrepreneur admires a business that’s been around for 10–15 years. It looks polished, stable, and profitable. So instead of starting
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