Let’s talk.
You show up. You grind. You push.
You give this business everything you’ve got.
And yet… the results?
They’re not matching the effort.
I know how that feels.
It’s not just frustrating—it’s exhausting.
It makes you question if you’re doing something wrong.
If maybe you’re just not cut out for this.
But you’re not the problem.
What might be missing is clarity.
Sometimes, it’s not about working harder.
It’s about knowing where to focus that hard work.
Here are three shifts that helped me when I was stuck in the same place.
They just might help you too.
1. Look Closely at What’s Actually Working
Let’s take a step back.
Go through your sales from the last few months—really analyze them.
If you offer different products or services, ask:
- Which ones brought in the most sales?
- Which ones gave you the best profit?
- Which customers kept coming back?
- Which ones spent the most or bought in bulk?
You see, many times we’re so deep in the day-to-day that we forget to zoom out.
To really see the patterns. To notice what’s quietly working in the background.
There’s a principle called the 80/20 rule.
It says 80% of your income usually comes from just 20% of what you offer.
That means most of your products—or even most of your customers—might be doing very little to move the needle.
And that’s not your fault.
But it is your cue.
When you find what’s working, give it the attention it deserves.
Don’t spread yourself thin trying to do everything.
Focus on the few things that are truly making a difference.
2. Stop Pouring Energy Into What’s Not Helping
A while ago, I added tomato sauce to my product line.
At the time, it made sense. It fit the category. It should have worked.
But it didn’t.
The market was crowded.
The pricing was cutthroat.
And the margins were miserable.
We kept pushing, hoping it would turn around.
But deep down, I knew it was dragging us down.
By the time we phased it out, we had lost money—and worse, time we couldn’t get back.
I share this because I know how hard it is to let go of something you’ve invested in.
You want to give it more time, more energy.
You want it to work so badly.
But sometimes, walking away is the smartest thing you can do.
So if something in your business is draining your time, your money, or your joy—and it’s giving little in return—release it.
Free yourself to focus on what’s truly helping you grow.
3. Take Care of the Customers Who Really Matter
This one’s big.
Not every customer is equal.
Some will bargain you down, delay payments, and disappear.
But then there’s another group.
They come back. They buy more. They trust you.
These are your high-value customers.
If you don’t know who they are, take time to find out.
Look for the ones who:
- Spend more, more often
- Buy higher-margin products
- Refer others to your business
- Communicate clearly and respectfully
And when you find them?
Treasure them.
Send them thank-you messages. Offer them exclusive deals.
Make them feel like VIPs—because they are.
They’re not just customers.
They’re the reason your business keeps going.
And when you treat them right, they give back in ways that will surprise you.
So if you’re tired, and wondering why your hard work isn’t adding up…
Step back.
Analyze.
Cut what’s not working.
Double down on what is.
And care for the customers who care about you.
You don’t need to burn out to succeed.
You just need to focus where it counts.
You’ve come too far to give up now.
And I promise—there’s a smarter, kinder way forward.
Unlock your true potential 