(And How to Break Them Before They Break You)
Let me tell you something I’ve learned the hard way:
Business doesn’t fail in one big explosion.
It dies slowly. Quietly.
One bad habit at a time.
And not the obvious ones either.
It’s not just bad loans or expired stock or hiring the wrong cousin.
It’s the little things.
The silent habits you repeat every day without realizing how much they’re bleeding your sales dry.
So today, let’s talk about four of those habits.
They don’t scream.
They whisper.
And if you’re not careful, they’ll quietly kill your cashflow.
1. You Have No Daily or Weekly Sales Targets
Let’s start with this:
Wanting to make money is not the same as targeting sales.
Most business owners wake up and say, “I hope today is busy.”
But hope is not a strategy.
If you don’t know how much you’re trying to sell today or this week, you’ve already lost half the battle.
You’re walking into war with no map.
You end up responding to whatever the day throws at you.
You play defence, not offence.
And that’s how you get stuck in survival mode—month after month.
Fix it:
Pick a number. Write it down.
“I need to sell 200k this week.”
Then work backward:
- How many customers do I need?
- What product mix gets me there?
- Who haven’t I followed up with?
This one habit shifts your entire energy.
Because now, you’re not just open.
You’re hunting.
2. You’re Too Busy Running the Business to Actually Sell
You open the shop, unpack boxes, check stock, settle a supplier issue, reply to a WhatsApp message, and put out a fire from yesterday.
By the time you look up, it’s 6:42 PM.
You’ve done everything… except sell.
Sound familiar?
Let me be blunt:
Being busy is not the same as being effective.
You can run a very busy business that still fails.
If you’re not carving out time every day to chase revenue, you’re not in control of your sales.
You’re just reacting.
Fix it:
Block time.
One hour. Two. Whatever works.
Make it sacred.
That’s your sales hour—no excuses.
Use it to:
- Call customers
- Pitch new offers
- Follow up on old leads
- Send out 10 DMs or voice notes
Sales won’t happen to you.
You’ve got to go get them.
3. You Don’t Actively Encourage Repeat Business
Let me say this plainly:
If you’re not getting repeat customers, your business is working too hard.
Getting new customers is expensive.
Keeping old ones? That’s the easy win.
And yet, most business owners forget about people the moment they buy.
That’s like catching fish, then throwing them back into the lake.
Fix it:
Make a list of your past customers.
Reach out. Thank them.
Remind them you still exist.
Send a “We missed you” message.
Drop a small discount or early access offer.
Start a loyalty program if you must.
Your old customers already know, like, and trust you.
You don’t need to convince them again.
You just need to remember them.
And when you do, they remember you back—with money in hand.
4. You Don’t Know What’s Actually Working
You’re on TikTok, Facebook, Instagram, flyers, WhatsApp, maybe even LinkedIn.
But do you know where your sales are actually coming from?
If the answer is “not really,”
then you’re not marketing—you’re just throwing spaghetti at the wall.
And that’s dangerous.
Because you could be wasting time and money on things that look busy but bring zero results.
Fix it:
Ask every customer, “How did you hear about us?”
Keep a tally in a notebook or spreadsheet.
After a month, you’ll see patterns.
If 80% are coming from WhatsApp, guess what?
That’s your gold mine.
Dig there.
Stop crying over your poor IG reach if IG isn’t even feeding your sales.
Track. Learn. Double down.
Don’t guess your way through this.
Final Word: Small Habits, Big Damage
Here’s the painful truth:
Most businesses don’t get killed by one big mistake.
They die from the weight of small habits that never get fixed.
- No sales targets
- No sales time
- No follow-up
- No tracking
Each one chips away at your growth.
And before you know it, you’re wondering why things “just aren’t working.”
But the good news is this:
These habits are easy to reverse.
You don’t need a new degree.
You don’t need fancy software.
You just need awareness—and intention.
Start there.
Fix one habit this week.
Then fix another.
And watch your business start breathing again.
Want me to help you build better sales habits?
That’s what my masterclass is for.
Drop me a DM and let’s talk.
Unlock your true potential 